Finding Bedrock: Knowledge changes but how to approach knowledge does not.

I’ll let you in on a little secret, just between the two of us. The world is sublimely unconcerned with what we believe, what we think, what somebody told us, or what we want to be true. 

The accelerating pace of change

The only thing that you can be certain of in today’s changing world is that tomorrow will be different than today.

In a battle between reality and preconceptions, opinions, and desires, reality wins every time. If you can wrap your head around that fact – and I mean really understand that statement and its implications – then you are off to a good start. Because there is some really good news. In the midst of it all, there is one piece of bedrock that you can hold onto.

What you need to know is a moving target. But how to know remains the same. There is a right way to approach knowledge. There is a way to spot change while it is early enough to deal with it proactively instead of reactively. There is a way to identify the opportunities that come with change early enough to act. When you learn to stare reality in the face without blinking, change stops being a lion in the shadows waiting to pounce, and instead becomes a wave to ride.

That, in a nutshell, is what I do. Whether working as coach, giving a keynote, or sitting around a conference room table brainstorming ideas, my focus is always the same. I help clients learn how to see themselves, their organizations, and their world more clearly. I help them take control of their own knowledge, and in the process take control of the risks and opportunities that will determine their futures.


  • “It is easy for me to be lavish in my praise of Dr. Jeff Hester. To my mind he is one of the best “explainers” in our midst today… He is a front-runner among those whose willingness and ability allow them to cross the walls of different fields. His handling of Q & A sessions is masterful, and audiences he interacts with find their time has been more than worthwhile. I believe him to be motivated by impulse deeper than his career: the promotion of ideas that further the health and potential of our society.”

    Hugh Downs

    Emmy Award Winning Broadcaster

  • “Jeff has a rare combination of extraordinary intelligence and the ability to take extremely complex topics and make them consumable for the masses. His broad range of experience makes him a valuable part of any team because he approaches every problem or situation in a unique way. Most importantly, Jeff listens. He hears what you have to say before providing constructive feedback and has a clear passion for helping others to learn and succeed.”

    Barret Howell

    Regional Sales Manager


  • “The whole affair was a home run… The real highlight of the evening was Dr. Hester. He held the audience in absolute stunned silence as he described the relationships of the universe and beyond. A fantastic presentation. He nailed it.”

    Russell Violett

    Major General, US Air Force (ret)

  • “Dr. Jeff Hester is loved and respected for his ability to communicate his message effectively and understandably. He is universally well received. . . Dr. Hester is a delight to work with.”

    Gena Bonsal

    Director, Office of Presidential Advancement

    Arizona State University

  • “Dr. Jeff Hester coached me through one of the most difficult career decisions I have ever faced. With his help, I was able to identify and articulate my ultimate goals and set priorities. With Jeff’s guidance, I was finally able to come to a decision that was in alignment with my core values; one that is in my personal and professional best interest. Subsequently, Jeff has helped me identify obstacles and methods to address them, and establish a clear path forward.”

    Melissa Morris

    Associate Professor

    State University of New York

  • “Dr. Jeff Hester was a hit at our summer leadership conference. He is a five-star speaker with a practical, hard-hitting message that goes to the core of what makes businesses succeed and fail. I think that everyone in the room felt like he was talking to them personally. I hope to see him again at another of our meetings!”

    Julie Courtney

    Senior Vice President

    Independent Bankers Association of Texas

  • “My work with Jeff has had immediate and obvious benefits to me professionally. It is stretching and challenging me in unexpected ways, and it’s fun! Jeff is a fantastic coach.”

    Andrew Westphal

    Senior Research Fellow

    Space Sciences Laboratory

    University of California – Berkeley

Finding Bedrock: Knowledge changes but how to approach knowledge does not.  © Dr. Jeff Hester
Content may not be copied to other sites. All Rights Reserved.

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  • Shaking the hand of someone you disagree with isn’t as much fun as shouting them down, but it is far more effective.

    When you live in small groups on the savanna, as our ancestors did for most of our evolutionary history, it pays to be suspicious of strangers. Other groups were competition. Strangers didn’t drop by for a cup of tea and a friendly chat about our emotional well being. We couldn’t afford to see a stranger as a real person at all.  It was an “us versus them” world. Fear and aggression were the only rational responses. People who did well in that world (AKA our ancestors, the people from whom we get our DNA), knew that the only safe thing was to beat strangers with a club first and ask questions later.

    Fear of “The Other” is hardwired, and talking about it doesn’t help.

    We may not live in small groups on the savanna any more, but our brains don’t know that. For better or worse we are stuck with our evolutionary baggage. Nothing is going to change that. When you encounter someone who your brain perceives as “other”– and by this I mean you personally, dear reader, as well as myself and every other human on the planet — all of that machinery jumps to life in milliseconds. Long before we are consciously aware of anything, our brains are screaming “Danger Will Robinson! Danger!”

    Call this tribalism. Call it racism. Call it in-group/out-group dynamics. Call it identity politics. Call it polarization. Call it whatever you like. It all comes down to the same thing. When we perceive someone as other our reactions are hard wired, preconscious, and impossible to turn off.

    Good intentions don’t matter. Get high and sing Kumbaya all night. Talk about it until the cows come home. Hold workshops. Post platitudes or scream about it on the internet. If you want to judge the effectiveness of those strategies all you have to do is pick up the paper. The louder the mob screams, the more ground they lose. We’ve tried those approaches. They make things worse, not better.

    Quoting Einstein’s famous parable, “Insanity is doing the same thing over and over and expecting different results.”

    There is only one solution: Humanize yourself by embracing the humanity of others.

    If you perceive someone as other you will respond to them as a threat. There’s nothing we can do about that. Or is there? Take a step back and the answer is obvious. We can’t change how we react to other, but we can change who we perceive as other.

    There is going on 70 years of really fascinating sociological, psychological, political and even neurological research that all supports the same conclusion: If you know and respect someone, it’s hard not to care about them. Break bread together, laugh together, talk deeply, listen, show respect (even when it’s difficult), build bridges, find common purpose and work arm in arm.

    I could dig into that research, but mercifully for you I won’t. Instead I am going to share an uplifting and illustrative story of what effective anti-racism really looks like.

    How did a Black musician change the hearts of hundreds of Klansmen?

    Daryl Davis is a Black blues and jazz musician with a very strange hobby. He goes to events like KKK rallies not to shout or protest, but to listen, shake hands, talk, and befriend. Literally hundreds of the Klan members who Daryl Davis has become friends with have renounced the Klan. He has a large collection of their robes, including the robe of a man who, when they met, was the Grand Wizard himself.

    Read that last sentence again. Then if you honestly care about fighting racism you owe it to yourself to invest 18 minutes and listen to Daryl Davis’s story in his own words.

    This is not your Woke friend’s Anti-Racism.

    It feels good to gang up and shout at people. The difference between the shouters and the shoutees makes it really easy to tell who is “us” and who is “them.” Our brains love that. The dopamine flows like a river.

    But that is not what Daryl Davis did. There was no shouting about racism. Terms like “White privilege” and “White fragility” were never used. Daryl Davis never complained about microaggressions or political correctness. DEI workshops were not part of the program. Mr. Davis did not wear his feelings on his sleeve. Quite the contrary, Daryl Davis listened even to open hatred and tried to understand where it was coming from. There was no talk of victims and oppressors. There were no social media attacks or calls for deplatforming. There was no virtue signaling about Wokeness.

    Instead, Daryl Davis treated those who were predisposed to hate him with dignity and respect. He listened. He questioned. He befriended. He humanized himself by seeing and acknowledging the humanity of others, including those with whom he deeply disagreed. In the process he did what few have ever accomplished. Daryl Davis changed the hearts of hundreds of the most committed racists in the nation.

    This is what real, effective anti-racism looks like. And as Davis mentions at the end of his talk, if he can do it, so can we.

  • What do record fire seasons in the West, record hurricane seasons in the Atlantic, record winter storms in the South and the hottest years in history have to do with each other? Everything.

    This article originally appeared in the December 2019 issue of my Astronomy Magazine column, For Your Consideration.

  • You don’t tug on Superman’s cape. You don’t spit into the wind. Yes, schools are desperately important to kids. No, COVID-19 doesn’t care, and COVID is making the rules right now. Attempts to open schools this fall will fail of their own accord. The relevant question is how to meet the needs of children, families and the community in the face of that reality.

  • Currently new cases of COVID-19 in Arizona are doubling every 7 days. ICU beds in the state are already full. The rest of the country isn’t that far behind us. You do the math.

  • Now is not the time for scientists to be circumspect and silent. We are on the short end of a battle over whether truth even matters. If scientists do not stand up for what is real, who will?

  • The morning cyclist in my neighborhood may not be standing in the Michigan Statehouse carrying a gun and demanding her right to spread contagion far and wide, but she may as well be.

  • You know those nice charts and graphs that make it look like we are over the hump of COVID-19 and that things are about to get better? Those predictions are dead wrong, with an unfortunate emphasis on “dead.”

  • Imagine three gregarious scientists, each with the gift of the gab, all coping with stay-at-home orders. Of course we started a livestream/podcast talk show! What else would we do? Welcome to the kickoff episode of Scientists Stuck Inside.

  • Even after COVID-19 kills hundreds of thousands in the U.S. over the coming weeks, we will still be almost as vulnerable to the pandemic as we are today. We’d all love to “get back to normal” after that, but the price could be a second wave, worse than the first. Some see us facing either economic Depression or allowing vast numbers of preventable deaths, but that is a fool’s choice. There are better options if we have the will to find them.

  • There is a lot of information about COVID-19 out there, much of it misleading. When looking at the future, start with what the science really says.

  • If someone can’t tell you how they would know that they are wrong, they don’t have a clue whether they are right.

    This article originally appeared in my Astronomy Magazine column, For Your Consideration.

  • Once seemingly incomprehensible, the origin of life no longer seems such a mystery. Most of what once appeared as roadblocks are turning out to be superhighways.

    This article originally appeared in my Astronomy Magazine column, For Your Consideration.

Over his 30 year career as an internationally known astrophysicist, Dr. Jeff Hester was a key member of the team that repaired the Hubble Space Telescope. With one foot always on the frontiers of knowledge, he has been mentor, coach, team leader, award-winning teacher, administrator and speaker, to name a few of the hats he has worn. His Hubble image, the Pillars of Creation, was chosen by Time Magazine as among the 100 most influential photographs in history.
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