Finding Bedrock: Knowledge changes but how to approach knowledge does not.

I’ll let you in on a little secret, just between the two of us. The world is sublimely unconcerned with what we believe, what we think, what somebody told us, or what we want to be true. 

The accelerating pace of change

The only thing that you can be certain of in today’s changing world is that tomorrow will be different than today.

In a battle between reality and preconceptions, opinions, and desires, reality wins every time. If you can wrap your head around that fact – and I mean really understand that statement and its implications – then you are off to a good start. Because there is some really good news. In the midst of it all, there is one piece of bedrock that you can hold onto.

What you need to know is a moving target. But how to know remains the same. There is a right way to approach knowledge. There is a way to spot change while it is early enough to deal with it proactively instead of reactively. There is a way to identify the opportunities that come with change early enough to act. When you learn to stare reality in the face without blinking, change stops being a lion in the shadows waiting to pounce, and instead becomes a wave to ride.

That, in a nutshell, is what I do. Whether working as coach, giving a keynote, or sitting around a conference room table brainstorming ideas, my focus is always the same. I help clients learn how to see themselves, their organizations, and their world more clearly. I help them take control of their own knowledge, and in the process take control of the risks and opportunities that will determine their futures.


  • “It is easy for me to be lavish in my praise of Dr. Jeff Hester. To my mind he is one of the best “explainers” in our midst today… He is a front-runner among those whose willingness and ability allow them to cross the walls of different fields. His handling of Q & A sessions is masterful, and audiences he interacts with find their time has been more than worthwhile. I believe him to be motivated by impulse deeper than his career: the promotion of ideas that further the health and potential of our society.”

    Hugh Downs

    Emmy Award Winning Broadcaster

  • “Jeff has a rare combination of extraordinary intelligence and the ability to take extremely complex topics and make them consumable for the masses. His broad range of experience makes him a valuable part of any team because he approaches every problem or situation in a unique way. Most importantly, Jeff listens. He hears what you have to say before providing constructive feedback and has a clear passion for helping others to learn and succeed.”

    Barret Howell

    Regional Sales Manager


  • “The whole affair was a home run… The real highlight of the evening was Dr. Hester. He held the audience in absolute stunned silence as he described the relationships of the universe and beyond. A fantastic presentation. He nailed it.”

    Russell Violett

    Major General, US Air Force (ret)

  • “Dr. Jeff Hester is loved and respected for his ability to communicate his message effectively and understandably. He is universally well received. . . Dr. Hester is a delight to work with.”

    Gena Bonsal

    Director, Office of Presidential Advancement

    Arizona State University

  • “Dr. Jeff Hester coached me through one of the most difficult career decisions I have ever faced. With his help, I was able to identify and articulate my ultimate goals and set priorities. With Jeff’s guidance, I was finally able to come to a decision that was in alignment with my core values; one that is in my personal and professional best interest. Subsequently, Jeff has helped me identify obstacles and methods to address them, and establish a clear path forward.”

    Melissa Morris

    Associate Professor

    State University of New York

  • “Dr. Jeff Hester was a hit at our summer leadership conference. He is a five-star speaker with a practical, hard-hitting message that goes to the core of what makes businesses succeed and fail. I think that everyone in the room felt like he was talking to them personally. I hope to see him again at another of our meetings!”

    Julie Courtney

    Senior Vice President

    Independent Bankers Association of Texas

  • “My work with Jeff has had immediate and obvious benefits to me professionally. It is stretching and challenging me in unexpected ways, and it’s fun! Jeff is a fantastic coach.”

    Andrew Westphal

    Senior Research Fellow

    Space Sciences Laboratory

    University of California – Berkeley

Finding Bedrock: Knowledge changes but how to approach knowledge does not.  © Dr. Jeff Hester
Content may not be copied to other sites. All Rights Reserved.

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Over his 30 year career as an internationally known astrophysicist, Dr. Jeff Hester was a key member of the team that repaired the Hubble Space Telescope. With one foot always on the frontiers of knowledge, he has been mentor, coach, team leader, award-winning teacher, administrator and speaker, to name a few of the hats he has worn. His Hubble image, the Pillars of Creation, was chosen by Time Magazine as among the 100 most influential photographs in history.
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