Knowledge is the Key to Success

Some of what you think that you know is fine. But some isn’t. Here’s the rub. You don’t know which is which!

The world will tell you when the tidal wave is coming.

It will also tell you where to look for the next big idea.

But you have to know how to listen.

Knowledge Video

Let me ask you for five minutes of your time to talk about a fundamental, unavoidable fact.

Whether in your life, your career, or your organization, the way you approach knowledge will determine your future.


Change is a part of the landscape and it’s here to stay!

There is only one thing that you can count on in today’s world. That one thing is change. Technology changes. Consumer preferences and demand change. Information flows in constantly evolving ways. The state of the economy, along with political and regulatory environments change. The competition is always trying new things. Change comes in many forms, and if you want to succeed you’d better keep up.

Change in a fast-paced world

In today’s world, the only thing your organization can know for certain is that tomorrow will be different than today.

There are three things that you need to know about change:

  1. If you don’t see it coming, change will take you down before you know what hit you.
  2. If you recognize change before the competition you’ve just opened a door to opportunity for innovation and competitive advantage.
  3. If you wait until change is easy to see, you’ve already lost.

Many a postmortem begins with the question, “Why didn’t I see that coming?” More often than not the answer is, “Because you weren’t looking!”

The hard truth is that the world does not arrange itself according to our expectations and desires. In a rapidly changing, high stakes world the one thing you can’t do without is reliable, authentic knowledge.

In The Lesson of Lost Value I discuss a powerful truth. The line between triumph and disaster usually lies in how we look at the world. Winners learn to see the world as it is. Losers see the world as it was, or as they want it to be. Bad knowledge leads to bad decisions, which in turn lead to bad outcomes.

Turning a blind eye on reality can be a recipe for disaster. So why do we do it all the time? We accept what our group believes. We grasp at easy answers. We allow ourselves to be manipulated. We hold on to past assumptions, and imagine that they will remain valid into the future.

Knowledge is the key to success. But in our rapidly changing world, it’s not what you know that matters. It’s how you know!

Now for the good news. You can do better than that. By changing the way you approach knowledge you can learn to avoid the pitfalls responsible for 80% of business failures, while at the same time identifying opportunities for innovation and competitive advantage.

The key to success in changing times is pretty straightforward. Never bet the farm on an idea that you haven’t tried to kill first.

Here is the key. Reliable knowledge doesn’t come from looking for reasons to think that you are right. The kind of knowledge that you need comes from looking for reasons that you are wrong!

Think about it this way. If an idea is strong, then challenges will only make it stronger. On the other hand, if an idea can’t withstand that kind of scrutiny it is better to find out now than to wait until it matters.

The only game in town.

Real opportunity comes from being first to an idea that others have missed. Sitting around waiting for a stroke of brilliance won’t make that happen.

There is a term for what happens when you discover that an assumption is wrong. It’s called “opportunity.”

But if you are the first one to find the flawed assumption that everyone else is relying on, that is opportunity that you just might be able to carry all the way to the bank.

It isn’t easy to change the way you think about knowledge. It takes effort. It can be uncomfortable. It requires learning to look at the world differently. It has to become a habit. But if you want to take control of your own fate in a world of ever-accelerating change, it’s the only game in town!”

Knowledge is the Key to Success  © Dr. Jeff Hester
Content may not be copied to other sites. All Rights Reserved.

Reality Straight Up!

  • Great Deceiverism 101  Explanation or Theory? Therein lies the rub.Posted in For Your ConsiderationUnreasonable Faith
  • One Step at a Time  The  not-so-mysterious origin of lifePosted in For Your ConsiderationUnreasonable Faith
  • The Mind’s Siren Call  Being certain is a primrose pathPosted in For Your ConsiderationUnreasonable Faith
  • Constrained Hallucinations  How the brain uses science to perceive the worldPosted in For Your ConsiderationUnreasonable Faith
  • Entropy Redux  Why our universe isn’t boringPosted in For Your ConsiderationUnreasonable Faith
  • Entropy’s Rainbow  The statistically likely path to complexityPosted in For Your ConsiderationUnreasonable Faith
  • Cassandra Smiling  Science, politics and a march in the rainPosted in For Your ConsiderationUnreasonable Faith
  • EPA Rehash  A suddenly partisan NASA faces its futurePosted in Thoughts
  • The Hermeneutics of  Bunk  Alan Sokal and postmodernism’s black eyePosted in For Your ConsiderationUnreasonable Faith
  • A Dunning-Kruger Universe  Everyone, it seems, has a “theory”Posted in For Your ConsiderationUnreasonable Faith
  • Our Need to Know  We crave certainty, even when it is only an illusionPosted in CoachingThoughtsUnreasonable Faith
  • A Saguaro’s universe  Building a cactus starts with the Big BangPosted in For Your Consideration
  • Great Deceiverism 101
    Explanation or Theory? Therein lies the rub.

    If someone can’t tell you how they would know that they are wrong, they don’t have a clue whether they are right.

    This article originally appeared in my Astronomy Magazine column, For Your Consideration.

    Read Article

  • One Step at a Time
    The not-so-mysterious origin of life

    Once seemingly incomprehensible, the origin of life no longer seems such a mystery. Most of what once appeared as roadblocks are turning out to be superhighways.

    This article originally appeared in my Astronomy Magazine column, For Your Consideration.

    Read Article

  • The Mind’s Siren Call
    Being certain is a primrose path

    Being certain lights up our brains like a junkie’s next hit. Literally. Unfortunately, being certain and being right are two very, very different things.

    This article originally appeared in my Astronomy Magazine column, For Your Consideration.

    Read Article

  • Constrained Hallucinations
    How the brain uses science to perceive the world

    The unique worlds we each consciously inhabit – the only worlds we will ever experience – are constrained hallucinations, products of hypothesis testing by our predictive brains.

    This article originally appeared in my Astronomy Magazine column, For Your Consideration.

    Read Article

  • Entropy Redux
    Why our universe isn’t boring

    A month’s worth of sunlight could pay the entropy bill for a billion years of biological evolution. Entropy is evolution’s best friend.

    This article originally appeared in my Astronomy Magazine column, For Your Consideration.

    Read Article

  • Entropy’s Rainbow
    The statistically likely path to complexity

    Entropy is often maligned as the enemy of order. In truth, without the inexorable march of entropy, the universe would be a very boring place.

    This article originally appeared in my Astronomy Magazine column, For Your Consideration.

    Read Article

  • Cassandra Smiling
    Science, politics and a march in the rain

    On a cold day in April, 2017 scientists gathered in Washington DC and cities around the world for the March for Science. Their message was a single powerful idea. Truth is not a political expediency. Reality cannot be ignored. In the year that has followed the vital importance of that message has only grown.

    This article originally appeared in my Astronomy Magazine column, For Your Consideration.

    Read Article

  • EPA Rehash
    A suddenly partisan NASA faces its future

    When I look at NASA’s new Administrator, Jim Bridenstine, it is his fellow Oklahoman Scott Pruitt’s EPA that jumps to mind. As politically uncomfortable science is pushed aside, NASA’s history of nonpartisanship appears headed for an abrupt end. Will a strongly partisan NASA have a target on its back?

    Read Article

  • The Hermeneutics of Bunk
    Alan Sokal and postmodernism’s black eye

    Some years ago, NYU physicist Alan Sokal wondered whether anti-science postmodernists could recognize politically-correct-sounding nonsense even if he rubbed their noses in it. The unwitting subjects of the Sokal Hoax jumped at the bait.

    This article originally appeared in my Astronomy Magazine column, For Your Consideration.

    Read Article

  • A Dunning-Kruger Universe
    Everyone, it seems, has a “theory”

    Some people are sure they know more than the experts, but it can take a lot of knowledge to realize just how wrong an idea is.

    This article originally appeared in my Astronomy Magazine column, For Your Consideration.

    Read Article

  • Our Need to Know
    We crave certainty, even when it is only an illusion

    The human brain craves the sensation of knowing like a drug addict craves the next fix. If real knowledge is uncomfortable or not at hand, we are quite content to just make something up, then convince ourselves it’s real. In a world where knowledge matters, that’s dangerous.

    Read Article

  • A Saguaro’s universe
    Building a cactus starts with the Big Bang

    The iconic saguaro cactus gives the desert an otherwordly beauty. That beauty does not exist in isolation. It embodies the fascinating and awe-inspiring processes that have shaped the universe, going all the way back to the Big Bang itself.

    This article originally appeared in my Astronomy Magazine column, For Your Consideration.

    Read Article

Click on thumbnail to select post:

  • Great Deceiverism 101  Explanation or Theory? Therein lies the rub.Posted in For Your ConsiderationUnreasonable Faith
  • One Step at a Time  The  not-so-mysterious origin of lifePosted in For Your ConsiderationUnreasonable Faith
  • The Mind’s Siren Call  Being certain is a primrose pathPosted in For Your ConsiderationUnreasonable Faith
  • Constrained Hallucinations  How the brain uses science to perceive the worldPosted in For Your ConsiderationUnreasonable Faith
  • Entropy Redux  Why our universe isn’t boringPosted in For Your ConsiderationUnreasonable Faith
  • Entropy’s Rainbow  The statistically likely path to complexityPosted in For Your ConsiderationUnreasonable Faith
  • Cassandra Smiling  Science, politics and a march in the rainPosted in For Your ConsiderationUnreasonable Faith
  • EPA Rehash  A suddenly partisan NASA faces its futurePosted in Thoughts
  • The Hermeneutics of  Bunk  Alan Sokal and postmodernism’s black eyePosted in For Your ConsiderationUnreasonable Faith
  • A Dunning-Kruger Universe  Everyone, it seems, has a “theory”Posted in For Your ConsiderationUnreasonable Faith
  • Our Need to Know  We crave certainty, even when it is only an illusionPosted in CoachingThoughtsUnreasonable Faith
  • A Saguaro’s universe  Building a cactus starts with the Big BangPosted in For Your Consideration
  • If someone can’t tell you how they would know that they are wrong, they don’t have a clue whether they are right.

    This article originally appeared in my Astronomy Magazine column, For Your Consideration.

  • Once seemingly incomprehensible, the origin of life no longer seems such a mystery. Most of what once appeared as roadblocks are turning out to be superhighways.

    This article originally appeared in my Astronomy Magazine column, For Your Consideration.

  • Being certain lights up our brains like a junkie’s next hit. Literally. Unfortunately, being certain and being right are two very, very different things.

    This article originally appeared in my Astronomy Magazine column, For Your Consideration.

  • The unique worlds we each consciously inhabit – the only worlds we will ever experience – are constrained hallucinations, products of hypothesis testing by our predictive brains.

    This article originally appeared in my Astronomy Magazine column, For Your Consideration.

  • A month’s worth of sunlight could pay the entropy bill for a billion years of biological evolution. Entropy is evolution’s best friend.

    This article originally appeared in my Astronomy Magazine column, For Your Consideration.

  • Entropy is often maligned as the enemy of order. In truth, without the inexorable march of entropy, the universe would be a very boring place.

    This article originally appeared in my Astronomy Magazine column, For Your Consideration.

  • On a cold day in April, 2017 scientists gathered in Washington DC and cities around the world for the March for Science. Their message was a single powerful idea. Truth is not a political expediency. Reality cannot be ignored. In the year that has followed the vital importance of that message has only grown.

    This article originally appeared in my Astronomy Magazine column, For Your Consideration.

  • When I look at NASA’s new Administrator, Jim Bridenstine, it is his fellow Oklahoman Scott Pruitt’s EPA that jumps to mind. As politically uncomfortable science is pushed aside, NASA’s history of nonpartisanship appears headed for an abrupt end. Will a strongly partisan NASA have a target on its back?

  • Some years ago, NYU physicist Alan Sokal wondered whether anti-science postmodernists could recognize politically-correct-sounding nonsense even if he rubbed their noses in it. The unwitting subjects of the Sokal Hoax jumped at the bait.

    This article originally appeared in my Astronomy Magazine column, For Your Consideration.

  • Some people are sure they know more than the experts, but it can take a lot of knowledge to realize just how wrong an idea is.

    This article originally appeared in my Astronomy Magazine column, For Your Consideration.

  • The human brain craves the sensation of knowing like a drug addict craves the next fix. If real knowledge is uncomfortable or not at hand, we are quite content to just make something up, then convince ourselves it’s real. In a world where knowledge matters, that’s dangerous.

  • The iconic saguaro cactus gives the desert an otherwordly beauty. That beauty does not exist in isolation. It embodies the fascinating and awe-inspiring processes that have shaped the universe, going all the way back to the Big Bang itself.

    This article originally appeared in my Astronomy Magazine column, For Your Consideration.

Over his 30 year career as an internationally known astrophysicist, Dr. Jeff Hester was a key member of the team that repaired the Hubble Space Telescope. With one foot always on the frontiers of knowledge, he has been mentor, coach, team leader, award-winning teacher, administrator and speaker, to name a few of the hats he has worn. His Hubble image, the Pillars of Creation, was chosen by Time Magazine as among the 100 most influential photographs in history.
©Dr. Jeff Hester LLC, 5301 S. Superstition Mountain Dr., Suite 104 #171, Gold Canyon, AZ 85118