Knowledge is the Key to Success

Some of what you think that you know is fine. But some isn’t. Here’s the rub. You don’t know which is which!

The world will tell you when the tidal wave is coming.

It will also tell you where to look for the next big idea.

But you have to know how to listen.

Knowledge Video

Let me ask you for five minutes of your time to talk about a fundamental, unavoidable fact.

Whether in your life, your career, or your organization, the way you approach knowledge will determine your future.


Change is a part of the landscape and it’s here to stay!

There is only one thing that you can count on in today’s world. That one thing is change. Technology changes. Consumer preferences and demand change. Information flows in constantly evolving ways. The state of the economy, along with political and regulatory environments change. The competition is always trying new things. Change comes in many forms, and if you want to succeed you’d better keep up.

Change in a fast-paced world

In today’s world, the only thing your organization can know for certain is that tomorrow will be different than today.

There are three things that you need to know about change:

  1. If you don’t see it coming, change will take you down before you know what hit you.
  2. If you recognize change before the competition you’ve just opened a door to opportunity for innovation and competitive advantage.
  3. If you wait until change is easy to see, you’ve already lost.

Many a postmortem begins with the question, “Why didn’t I see that coming?” More often than not the answer is, “Because you weren’t looking!”

The hard truth is that the world does not arrange itself according to our expectations and desires. In a rapidly changing, high stakes world the one thing you can’t do without is reliable, authentic knowledge.

In The Lesson of Lost Value I discuss a powerful truth. The line between triumph and disaster usually lies in how we look at the world. Winners learn to see the world as it is. Losers see the world as it was, or as they want it to be. Bad knowledge leads to bad decisions, which in turn lead to bad outcomes.

Turning a blind eye on reality can be a recipe for disaster. So why do we do it all the time? We accept what our group believes. We grasp at easy answers. We allow ourselves to be manipulated. We hold on to past assumptions, and imagine that they will remain valid into the future.

Knowledge is the key to success. But in our rapidly changing world, it’s not what you know that matters. It’s how you know!

Now for the good news. You can do better than that. By changing the way you approach knowledge you can learn to avoid the pitfalls responsible for 80% of business failures, while at the same time identifying opportunities for innovation and competitive advantage.

The key to success in changing times is pretty straightforward. Never bet the farm on an idea that you haven’t tried to kill first.

Here is the key. Reliable knowledge doesn’t come from looking for reasons to think that you are right. The kind of knowledge that you need comes from looking for reasons that you are wrong!

Think about it this way. If an idea is strong, then challenges will only make it stronger. On the other hand, if an idea can’t withstand that kind of scrutiny it is better to find out now than to wait until it matters.

The only game in town.

Real opportunity comes from being first to an idea that others have missed. Sitting around waiting for a stroke of brilliance won’t make that happen.

There is a term for what happens when you discover that an assumption is wrong. It’s called “opportunity.”

But if you are the first one to find the flawed assumption that everyone else is relying on, that is opportunity that you just might be able to carry all the way to the bank.

It isn’t easy to change the way you think about knowledge. It takes effort. It can be uncomfortable. It requires learning to look at the world differently. It has to become a habit. But if you want to take control of your own fate in a world of ever-accelerating change, it’s the only game in town!”

Knowledge is the Key to Success  © Dr. Jeff Hester
Content may not be copied to other sites. All Rights Reserved.

Reality Straight Up!

  • Real Anti-Racism:It’s not what you thinkPosted in Thoughts
  • Watching Rome Burn & Hell Freeze  The fun physics of global cataclysmPosted in For Your Consideration
  • Schools in the Time of COVID  The Decision Will Ultimately Make ItselfPosted in Thoughts
  • COVID-19 Arrives  The Humanitarian Disaster is HerePosted in Thoughts
  • Correctly Predicting Failure  It’s time for scientists to get loudPosted in Thoughts
  • Typhoid Mary on Two Wheels  Spreading COVID one lap at a timePosted in Thoughts
  • Pine Boxes  Invest now, the numbers are going upPosted in Success & FailureThoughts
  • Scientists Stuck Inside  Curiosity in the Time of COVIDPosted in For Your ConsiderationThoughts
  • After COVID’s First Wave  No getting back to normalPosted in Success & FailureThoughts
  • COVID-19  Cutting through the confusionPosted in Success & FailureThoughts
  • Great Deceiverism 101  Explanation or Theory? Therein lies the rub.Posted in For Your ConsiderationUnreasonable Faith
  • One Step at a Time  The  not-so-mysterious origin of lifePosted in For Your ConsiderationUnreasonable Faith
  • Real Anti-Racism:
    It’s not what you think

    Shaking the hand of someone you disagree with isn’t as much fun as shouting them down, but it is far more effective.


    When you live in small groups on the savanna, as our ancestors did for most of our evolutionary history, it pays to be suspicious of strangers. Other groups were competition. Strangers didn’t drop by for a cup of tea and a friendly chat about our emotional well being. We couldn’t afford to see a stranger as a real person at all.  It was an “us versus them” world. Fear and aggression were the only rational responses. People who did well in that world (AKA our ancestors, the people from whom we get our DNA), knew that the only safe thing was to beat strangers with a club first and ask questions later.

    Fear of “The Other” is hardwired, and talking about it doesn’t help.

    We may not live in small groups on the savanna any more, but our brains don’t know that. For better or worse we are stuck with our evolutionary baggage. Nothing is going to change that. When you encounter someone who your brain perceives as “other”– and by this I mean you personally, dear reader, as well as myself and every other human on the planet — all of that machinery jumps to life in milliseconds. Long before we are consciously aware of anything, our brains are screaming “Danger Will Robinson! Danger!”

    Call this tribalism. Call it racism. Call it in-group/out-group dynamics. Call it identity politics. Call it polarization. Call it whatever you like. It all comes down to the same thing. When we perceive someone as other our reactions are hard wired, preconscious, and impossible to turn off.

    Good intentions don’t matter. Get high and sing Kumbaya all night. Talk about it until the cows come home. Hold workshops. Post platitudes or scream about it on the internet. If you want to judge the effectiveness of those strategies all you have to do is pick up the paper. The louder the mob screams, the more ground they lose. We’ve tried those approaches. They make things worse, not better.

    Quoting Einstein’s famous parable, “Insanity is doing the same thing over and over and expecting different results.”

    There is only one solution: Humanize yourself by embracing the humanity of others.

    If you perceive someone as other you will respond to them as a threat. There’s nothing we can do about that. Or is there? Take a step back and the answer is obvious. We can’t change how we react to other, but we can change who we perceive as other.

    There is going on 70 years of really fascinating sociological, psychological, political and even neurological research that all supports the same conclusion: If you know and respect someone, it’s hard not to care about them. Break bread together, laugh together, talk deeply, listen, show respect (even when it’s difficult), build bridges, find common purpose and work arm in arm.

    I could dig into that research, but mercifully for you I won’t. Instead I am going to share an uplifting and illustrative story of what effective anti-racism really looks like.

    How did a Black musician change the hearts of hundreds of Klansmen?

    Daryl Davis is a Black blues and jazz musician with a very strange hobby. He goes to events like KKK rallies not to shout or protest, but to listen, shake hands, talk, and befriend. Literally hundreds of the Klan members who Daryl Davis has become friends with have renounced the Klan. He has a large collection of their robes, including the robe of a man who, when they met, was the Grand Wizard himself.

    Read that last sentence again. Then if you honestly care about fighting racism you owe it to yourself to invest 18 minutes and listen to Daryl Davis’s story in his own words.

    This is not your Woke friend’s Anti-Racism.

    It feels good to gang up and shout at people. The difference between the shouters and the shoutees makes it really easy to tell who is “us” and who is “them.” Our brains love that. The dopamine flows like a river.

    But that is not what Daryl Davis did. There was no shouting about racism. Terms like “White privilege” and “White fragility” were never used. Daryl Davis never complained about microaggressions or political correctness. DEI workshops were not part of the program. Mr. Davis did not wear his feelings on his sleeve. Quite the contrary, Daryl Davis listened even to open hatred and tried to understand where it was coming from. There was no talk of victims and oppressors. There were no social media attacks or calls for deplatforming. There was no virtue signaling about Wokeness.

    Instead, Daryl Davis treated those who were predisposed to hate him with dignity and respect. He listened. He questioned. He befriended. He humanized himself by seeing and acknowledging the humanity of others, including those with whom he deeply disagreed. In the process he did what few have ever accomplished. Daryl Davis changed the hearts of hundreds of the most committed racists in the nation.

    This is what real, effective anti-racism looks like. And as Davis mentions at the end of his talk, if he can do it, so can we.

    Read Article

  • Watching Rome Burn & Hell Freeze
    The fun physics of global cataclysm

    What do record fire seasons in the West, record hurricane seasons in the Atlantic, record winter storms in the South and the hottest years in history have to do with each other? Everything.

    This article originally appeared in the December 2019 issue of my Astronomy Magazine column, For Your Consideration.

    Read Article

  • Schools in the Time of COVID
    The Decision Will Ultimately Make Itself

    You don’t tug on Superman’s cape. You don’t spit into the wind. Yes, schools are desperately important to kids. No, COVID-19 doesn’t care, and COVID is making the rules right now. Attempts to open schools this fall will fail of their own accord. The relevant question is how to meet the needs of children, families and the community in the face of that reality.

    Read Article

  • COVID-19 Arrives
    The Humanitarian Disaster is Here

    Currently new cases of COVID-19 in Arizona are doubling every 7 days. ICU beds in the state are already full. The rest of the country isn’t that far behind us. You do the math.

    Read Article

  • Correctly Predicting Failure
    It’s time for scientists to get loud

    Now is not the time for scientists to be circumspect and silent. We are on the short end of a battle over whether truth even matters. If scientists do not stand up for what is real, who will?

    Read Article

  • Typhoid Mary on Two Wheels
    Spreading COVID one lap at a time

    The morning cyclist in my neighborhood may not be standing in the Michigan Statehouse carrying a gun and demanding her right to spread contagion far and wide, but she may as well be.

    Read Article

  • Pine Boxes
    Invest now, the numbers are going up

    You know those nice charts and graphs that make it look like we are over the hump of COVID-19 and that things are about to get better? Those predictions are dead wrong, with an unfortunate emphasis on “dead.”

    Read Article

  • Scientists Stuck Inside
    Curiosity in the Time of COVID

    Imagine three gregarious scientists, each with the gift of the gab, all coping with stay-at-home orders. Of course we started a livestream/podcast talk show! What else would we do? Welcome to the kickoff episode of Scientists Stuck Inside.

    Read Article

  • After COVID’s First Wave
    No getting back to normal

    Even after COVID-19 kills hundreds of thousands in the U.S. over the coming weeks, we will still be almost as vulnerable to the pandemic as we are today. We’d all love to “get back to normal” after that, but the price could be a second wave, worse than the first. Some see us facing either economic Depression or allowing vast numbers of preventable deaths, but that is a fool’s choice. There are better options if we have the will to find them.

    Read Article

  • COVID-19
    Cutting through the confusion

    There is a lot of information about COVID-19 out there, much of it misleading. When looking at the future, start with what the science really says.

    Read Article

  • Great Deceiverism 101
    Explanation or Theory? Therein lies the rub.

    If someone can’t tell you how they would know that they are wrong, they don’t have a clue whether they are right.

    This article originally appeared in my Astronomy Magazine column, For Your Consideration.

    Read Article

  • One Step at a Time
    The not-so-mysterious origin of life

    Once seemingly incomprehensible, the origin of life no longer seems such a mystery. Most of what once appeared as roadblocks are turning out to be superhighways.

    This article originally appeared in my Astronomy Magazine column, For Your Consideration.

    Read Article

Click on thumbnail to select post:

  • Real Anti-Racism:It’s not what you thinkPosted in Thoughts
  • Watching Rome Burn & Hell Freeze  The fun physics of global cataclysmPosted in For Your Consideration
  • Schools in the Time of COVID  The Decision Will Ultimately Make ItselfPosted in Thoughts
  • COVID-19 Arrives  The Humanitarian Disaster is HerePosted in Thoughts
  • Correctly Predicting Failure  It’s time for scientists to get loudPosted in Thoughts
  • Typhoid Mary on Two Wheels  Spreading COVID one lap at a timePosted in Thoughts
  • Pine Boxes  Invest now, the numbers are going upPosted in Success & FailureThoughts
  • Scientists Stuck Inside  Curiosity in the Time of COVIDPosted in For Your ConsiderationThoughts
  • After COVID’s First Wave  No getting back to normalPosted in Success & FailureThoughts
  • COVID-19  Cutting through the confusionPosted in Success & FailureThoughts
  • Great Deceiverism 101  Explanation or Theory? Therein lies the rub.Posted in For Your ConsiderationUnreasonable Faith
  • One Step at a Time  The  not-so-mysterious origin of lifePosted in For Your ConsiderationUnreasonable Faith
  • Shaking the hand of someone you disagree with isn’t as much fun as shouting them down, but it is far more effective.


    When you live in small groups on the savanna, as our ancestors did for most of our evolutionary history, it pays to be suspicious of strangers. Other groups were competition. Strangers didn’t drop by for a cup of tea and a friendly chat about our emotional well being. We couldn’t afford to see a stranger as a real person at all.  It was an “us versus them” world. Fear and aggression were the only rational responses. People who did well in that world (AKA our ancestors, the people from whom we get our DNA), knew that the only safe thing was to beat strangers with a club first and ask questions later.

    Fear of “The Other” is hardwired, and talking about it doesn’t help.

    We may not live in small groups on the savanna any more, but our brains don’t know that. For better or worse we are stuck with our evolutionary baggage. Nothing is going to change that. When you encounter someone who your brain perceives as “other”– and by this I mean you personally, dear reader, as well as myself and every other human on the planet — all of that machinery jumps to life in milliseconds. Long before we are consciously aware of anything, our brains are screaming “Danger Will Robinson! Danger!”

    Call this tribalism. Call it racism. Call it in-group/out-group dynamics. Call it identity politics. Call it polarization. Call it whatever you like. It all comes down to the same thing. When we perceive someone as other our reactions are hard wired, preconscious, and impossible to turn off.

    Good intentions don’t matter. Get high and sing Kumbaya all night. Talk about it until the cows come home. Hold workshops. Post platitudes or scream about it on the internet. If you want to judge the effectiveness of those strategies all you have to do is pick up the paper. The louder the mob screams, the more ground they lose. We’ve tried those approaches. They make things worse, not better.

    Quoting Einstein’s famous parable, “Insanity is doing the same thing over and over and expecting different results.”

    There is only one solution: Humanize yourself by embracing the humanity of others.

    If you perceive someone as other you will respond to them as a threat. There’s nothing we can do about that. Or is there? Take a step back and the answer is obvious. We can’t change how we react to other, but we can change who we perceive as other.

    There is going on 70 years of really fascinating sociological, psychological, political and even neurological research that all supports the same conclusion: If you know and respect someone, it’s hard not to care about them. Break bread together, laugh together, talk deeply, listen, show respect (even when it’s difficult), build bridges, find common purpose and work arm in arm.

    I could dig into that research, but mercifully for you I won’t. Instead I am going to share an uplifting and illustrative story of what effective anti-racism really looks like.

    How did a Black musician change the hearts of hundreds of Klansmen?

    Daryl Davis is a Black blues and jazz musician with a very strange hobby. He goes to events like KKK rallies not to shout or protest, but to listen, shake hands, talk, and befriend. Literally hundreds of the Klan members who Daryl Davis has become friends with have renounced the Klan. He has a large collection of their robes, including the robe of a man who, when they met, was the Grand Wizard himself.

    Read that last sentence again. Then if you honestly care about fighting racism you owe it to yourself to invest 18 minutes and listen to Daryl Davis’s story in his own words.

    This is not your Woke friend’s Anti-Racism.

    It feels good to gang up and shout at people. The difference between the shouters and the shoutees makes it really easy to tell who is “us” and who is “them.” Our brains love that. The dopamine flows like a river.

    But that is not what Daryl Davis did. There was no shouting about racism. Terms like “White privilege” and “White fragility” were never used. Daryl Davis never complained about microaggressions or political correctness. DEI workshops were not part of the program. Mr. Davis did not wear his feelings on his sleeve. Quite the contrary, Daryl Davis listened even to open hatred and tried to understand where it was coming from. There was no talk of victims and oppressors. There were no social media attacks or calls for deplatforming. There was no virtue signaling about Wokeness.

    Instead, Daryl Davis treated those who were predisposed to hate him with dignity and respect. He listened. He questioned. He befriended. He humanized himself by seeing and acknowledging the humanity of others, including those with whom he deeply disagreed. In the process he did what few have ever accomplished. Daryl Davis changed the hearts of hundreds of the most committed racists in the nation.

    This is what real, effective anti-racism looks like. And as Davis mentions at the end of his talk, if he can do it, so can we.

  • What do record fire seasons in the West, record hurricane seasons in the Atlantic, record winter storms in the South and the hottest years in history have to do with each other? Everything.

    This article originally appeared in the December 2019 issue of my Astronomy Magazine column, For Your Consideration.

  • You don’t tug on Superman’s cape. You don’t spit into the wind. Yes, schools are desperately important to kids. No, COVID-19 doesn’t care, and COVID is making the rules right now. Attempts to open schools this fall will fail of their own accord. The relevant question is how to meet the needs of children, families and the community in the face of that reality.

  • Currently new cases of COVID-19 in Arizona are doubling every 7 days. ICU beds in the state are already full. The rest of the country isn’t that far behind us. You do the math.

  • Now is not the time for scientists to be circumspect and silent. We are on the short end of a battle over whether truth even matters. If scientists do not stand up for what is real, who will?

  • The morning cyclist in my neighborhood may not be standing in the Michigan Statehouse carrying a gun and demanding her right to spread contagion far and wide, but she may as well be.

  • You know those nice charts and graphs that make it look like we are over the hump of COVID-19 and that things are about to get better? Those predictions are dead wrong, with an unfortunate emphasis on “dead.”

  • Imagine three gregarious scientists, each with the gift of the gab, all coping with stay-at-home orders. Of course we started a livestream/podcast talk show! What else would we do? Welcome to the kickoff episode of Scientists Stuck Inside.

  • Even after COVID-19 kills hundreds of thousands in the U.S. over the coming weeks, we will still be almost as vulnerable to the pandemic as we are today. We’d all love to “get back to normal” after that, but the price could be a second wave, worse than the first. Some see us facing either economic Depression or allowing vast numbers of preventable deaths, but that is a fool’s choice. There are better options if we have the will to find them.

  • There is a lot of information about COVID-19 out there, much of it misleading. When looking at the future, start with what the science really says.

  • If someone can’t tell you how they would know that they are wrong, they don’t have a clue whether they are right.

    This article originally appeared in my Astronomy Magazine column, For Your Consideration.

  • Once seemingly incomprehensible, the origin of life no longer seems such a mystery. Most of what once appeared as roadblocks are turning out to be superhighways.

    This article originally appeared in my Astronomy Magazine column, For Your Consideration.

Over his 30 year career as an internationally known astrophysicist, Dr. Jeff Hester was a key member of the team that repaired the Hubble Space Telescope. With one foot always on the frontiers of knowledge, he has been mentor, coach, team leader, award-winning teacher, administrator and speaker, to name a few of the hats he has worn. His Hubble image, the Pillars of Creation, was chosen by Time Magazine as among the 100 most influential photographs in history.
©Dr. Jeff Hester LLC, 5301 S. Superstition Mountain Dr., Suite 104 #171, Gold Canyon, AZ 85118