We all know about snake oil. It is that magical elixir that seems an answer to all that ails you. Then you wake up in the morning with indigestion and an empty pocketbook. It’s easy to spot snake oil after it’s already too late. In today’s marketplace of slickly packaged ideas the trick is recognizing snake oil while it’s still in the bottle. How do you spot snake oil before you follow that seductive idea into oblivion? In this presentation Dr. Hester talks about the different flavors of snake oil and how to avoid them. But be warned. The easiest snake oil to swallow is the fresh batch you brew for yourself every day.