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Watching Rome Burn & Hell Freeze
The fun physics of global cataclysmPosted in For Your Consideration
What do record fire seasons in the West, record hurricane seasons in the Atlantic, record winter storms in the South and the hottest years in history have to do with each other? Everything.
This article originally appeared in the December 2019 issue of my Astronomy Magazine column, For Your Consideration.
Schools in the Time of COVID
The Decision Will Ultimately Make ItselfPosted in Thoughts
You don’t tug on Superman’s cape. You don’t spit into the wind. Yes, schools are desperately important to kids. No, COVID-19 doesn’t care, and COVID is making the rules right now. Attempts to open schools this fall will fail of their own accord. The relevant question is how to meet the needs of children, families and the community in the face of that reality.
COVID-19 Arrives
The Humanitarian Disaster is HerePosted in Thoughts
Currently new cases of COVID-19 in Arizona are doubling every 7 days. ICU beds in the state are already full. The rest of the country isn’t that far behind us. You do the math.
Correctly Predicting Failure
It’s time for scientists to get loudPosted in Thoughts
Now is not the time for scientists to be circumspect and silent. We are on the short end of a battle over whether truth even matters. If scientists do not stand up for what is real, who will?
Typhoid Mary on Two Wheels
Spreading COVID one lap at a timePosted in Thoughts
The morning cyclist in my neighborhood may not be standing in the Michigan Statehouse carrying a gun and demanding her right to spread contagion far and wide, but she may as well be.
Pine Boxes
Invest now, the numbers are going upPosted in Success & FailureThoughts
You know those nice charts and graphs that make it look like we are over the hump of COVID-19 and that things are about to get better? Those predictions are dead wrong, with an unfortunate emphasis on “dead.”
Scientists Stuck Inside
Curiosity in the Time of COVIDPosted in For Your ConsiderationThoughts
Imagine three gregarious scientists, each with the gift of the gab, all coping with stay-at-home orders. Of course we started a livestream/podcast talk show! What else would we do? Welcome to the kickoff episode of Scientists Stuck Inside.
After COVID’s First Wave
No getting back to normalPosted in Success & FailureThoughts
Even after COVID-19 kills hundreds of thousands in the U.S. over the coming weeks, we will still be almost as vulnerable to the pandemic as we are today. We’d all love to “get back to normal” after that, but the price could be a second wave, worse than the first. Some see us facing either economic Depression or allowing vast numbers of preventable deaths, but that is a fool’s choice. There are better options if we have the will to find them.
COVID-19
Cutting through the confusionPosted in Success & FailureThoughts
There is a lot of information about COVID-19 out there, much of it misleading. When looking at the future, start with what the science really says.
Great Deceiverism 101
Explanation or Theory? Therein lies the rub.Posted in For Your ConsiderationUnreasonable Faith
If someone can’t tell you how they would know that they are wrong, they don’t have a clue whether they are right.
This article originally appeared in my Astronomy Magazine column, For Your Consideration.
One Step at a Time
The not-so-mysterious origin of lifePosted in For Your ConsiderationUnreasonable Faith
Once seemingly incomprehensible, the origin of life no longer seems such a mystery. Most of what once appeared as roadblocks are turning out to be superhighways.
This article originally appeared in my Astronomy Magazine column, For Your Consideration.
The Mind’s Siren Call
Being certain is a primrose pathPosted in For Your ConsiderationUnreasonable Faith
Being certain lights up our brains like a junkie’s next hit. Literally. Unfortunately, being certain and being right are two very, very different things.
This article originally appeared in my Astronomy Magazine column, For Your Consideration.
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Watching Rome Burn & Hell Freeze
The fun physics of global cataclysmPosted in For Your Consideration
-
Schools in the Time of COVID
The Decision Will Ultimately Make ItselfPosted in Thoughts
-
COVID-19 Arrives
The Humanitarian Disaster is HerePosted in Thoughts
-
Correctly Predicting Failure
It’s time for scientists to get loudPosted in Thoughts
-
Typhoid Mary on Two Wheels
Spreading COVID one lap at a timePosted in Thoughts
-
Pine Boxes
Invest now, the numbers are going upPosted in Success & FailureThoughts
-
Scientists Stuck Inside
Curiosity in the Time of COVIDPosted in For Your ConsiderationThoughts
-
After COVID’s First Wave
No getting back to normalPosted in Success & FailureThoughts
-
COVID-19
Cutting through the confusionPosted in Success & FailureThoughts
-
Great Deceiverism 101
Explanation or Theory? Therein lies the rub.Posted in For Your ConsiderationUnreasonable Faith
-
One Step at a Time
The not-so-mysterious origin of lifePosted in For Your ConsiderationUnreasonable Faith
-
The Mind’s Siren Call
Being certain is a primrose pathPosted in For Your ConsiderationUnreasonable Faith
-
What do record fire seasons in the West, record hurricane seasons in the Atlantic, record winter storms in the South and the hottest years in history have to do with each other? Everything.
This article originally appeared in the December 2019 issue of my Astronomy Magazine column, For Your Consideration.
You don’t tug on Superman’s cape. You don’t spit into the wind. Yes, schools are desperately important to kids. No, COVID-19 doesn’t care, and COVID is making the rules right now. Attempts to open schools this fall will fail of their own accord. The relevant question is how to meet the needs of children, families and the community in the face of that reality.
Currently new cases of COVID-19 in Arizona are doubling every 7 days. ICU beds in the state are already full. The rest of the country isn’t that far behind us. You do the math.
Now is not the time for scientists to be circumspect and silent. We are on the short end of a battle over whether truth even matters. If scientists do not stand up for what is real, who will?
The morning cyclist in my neighborhood may not be standing in the Michigan Statehouse carrying a gun and demanding her right to spread contagion far and wide, but she may as well be.
You know those nice charts and graphs that make it look like we are over the hump of COVID-19 and that things are about to get better? Those predictions are dead wrong, with an unfortunate emphasis on “dead.”
Imagine three gregarious scientists, each with the gift of the gab, all coping with stay-at-home orders. Of course we started a livestream/podcast talk show! What else would we do? Welcome to the kickoff episode of Scientists Stuck Inside.
Even after COVID-19 kills hundreds of thousands in the U.S. over the coming weeks, we will still be almost as vulnerable to the pandemic as we are today. We’d all love to “get back to normal” after that, but the price could be a second wave, worse than the first. Some see us facing either economic Depression or allowing vast numbers of preventable deaths, but that is a fool’s choice. There are better options if we have the will to find them.
There is a lot of information about COVID-19 out there, much of it misleading. When looking at the future, start with what the science really says.
If someone can’t tell you how they would know that they are wrong, they don’t have a clue whether they are right.
This article originally appeared in my Astronomy Magazine column, For Your Consideration.
Once seemingly incomprehensible, the origin of life no longer seems such a mystery. Most of what once appeared as roadblocks are turning out to be superhighways.
This article originally appeared in my Astronomy Magazine column, For Your Consideration.
Being certain lights up our brains like a junkie’s next hit. Literally. Unfortunately, being certain and being right are two very, very different things.
This article originally appeared in my Astronomy Magazine column, For Your Consideration.
Over his 30 year career as an internationally known astrophysicist, Dr. Jeff Hester was a key member of the team that repaired the Hubble Space Telescope. With one foot always on the frontiers of knowledge, he has been mentor, coach, team leader, award-winning teacher, administrator and speaker, to name a few of the hats he has worn. His Hubble image, the Pillars of Creation, was chosen by Time Magazine as among the 100 most influential photographs in history.

Knowledge can be a Very Dangerous Illusion
The data are compelling. A recent study in Strategy+Business found that 80% of business failure is the result of mismanagement of strategic risk.
Writing in The New York Times Jay Goltz said the same thing in a more colloquial style. “It’s simply a matter of denial or of not knowing what you don’t know.”
The Illusion of Knowledge
It all boils down to the same thing. Leadership is about making decisions, but decisions can be no better than the knowledge upon which they are based. Bad knowledge leads to bad decisions, and bad decisions have bad consequences. When disaster strikes it is usually because someone in charge didn’t recognize that the light at the end of the tunnel was in fact the headlight of the oncoming train.
Psychologists talk about “The Illusion of Knowledge,” but that is far too polite a term for a brutal truth. Let me put it more bluntly.
Some of your knowledge is reliable, but some is nothing but a W.A.G. – a Wild Ass Guess.
Confirmation Bias
People like to be right. It’s comfortable to be right. It’s so comfortable that subconsciously we are quick to notice things that seem to confirm our ideas. We are just as quick to overlook or rationalize away those inconvenient indications that we might be wrong.
Psychologists have a polite term for this one too. They call it “Confirmation Bias.” But what it means is that we hold onto our W.A.G.s with everything we’ve got.
Quite often we don’t discover a W.A.G. until we trip over it while running at full speed and land flat on our face. We rely on something that we think that we know, but it lets us down just when it matters most. By then it is too late.
A Perfect One-Two Punch
I’m not being judgmental. Confirmation bias and the illusion of knowledge are wired into your brain. They are as natural as breathing. But in the business world they are the perfect storm. They are a one-two punch that seemingly comes from nowhere and can put you down for the count.
Restating that earlier statistic, four out of five failed businesses fell victim to their own W.A.G.s. Whether you are a small entrepreneur or a Fortune 500 CEO you face the same hard reality. If you want to prosper in a rapidly changing, competitive, high-stakes world, W.A.G.s are the worst enemies you’ve got.
Up next: Advice for slaying W.A.G.s
Knowledge can be a Very Dangerous Illusion ©
Dr. Jeff Hester
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