The Courage it Takes to Be Human
Why We Make Things Up
When I speak to business audiences I always start by pointing an accusing finger at the Illusion of Knowledge. “Here is the root of four out of five failures in the business world,” I say. “If you want your business to thrive, here is enemy number one!”
That accusation begs the question, if the Illusion of Knowledge is so pernicious then why do we have it?
Sometimes the easiest to swallow is the batch you brew for yourself
It’s one thing to see it when someone else is trying to sell you a bill of goods. It’s another to recognize when you are selling one to yourself.