Why We Make Things Up
When I speak to business audiences I always start by pointing an accusing finger at the Illusion of Knowledge. “Here is the root of four out of five failures in the business world,” I say. “If you want your business to thrive, here is enemy number one!”
That accusation begs the question, if the Illusion of Knowledge is so pernicious then why do we have it?
Sometimes the easiest to swallow is the batch you brew for yourself
It’s one thing to see it when someone else is trying to sell you a bill of goods. It’s another to recognize when you are selling one to yourself.
Psychologists Call it Confirmation Bias
Humans, the go along to get along species.
Humans evolved as a social species. Thinking for ourselves is hard. Going along with our group is easy.
A Personal Journey
A Scientist’s Perspective
If knowledge is power, isn’t it a good idea to make sure that knowledge is reliable? Given a choice, it is probably best to go with what works.