
The Illusion of Knowledge
Why We Make Things Up
When I speak to business audiences I always start by pointing an accusing finger at the Illusion of Knowledge. “Here is the root of four out of five failures in the business world,” I say. “If you want your business to thrive, here is enemy number one!”
That accusation begs the question, if the Illusion of Knowledge is so pernicious then why do we have it?