Reality Straight Up!

Thoughts & Observations of a Free Range Astrophysicist

Who will help you ask the right questions?

How We Know and Why You Should Care

A Scientist’s Perspective

If knowledge is power, isn’t it a good idea to make sure that knowledge is reliable? Given a choice, it is probably best to go with what works.


There are questions that ought to be on your mind every day. “How can I avoid the sort of mistakes that are currently responsible for 80% of lost value?” “Where do I look for the next big idea?” “What does effective leadership and teamwork look like in a world where the ground is constantly shifting under your feet and you can’t turn around without facing high-stakes decisions?”

I’ve spent much of my career living with one foot on the frontier of knowledge itself, and the other foot among the nuts and bolts of challenging and complex real-life projects. Based on that experience and perspective I have some answers to those questions. Those answers will be grounded in a very straightforward idea: given a choice it is probably best to go with what works.

Here are the highlights:

  • Effective leadership, teamwork, innovation, and just about everything else depend ultimately on the quality of our knowledge. You can’t make good decisions unless the knowledge upon which those decisions are based is sound.
  • Chances are that right now, at this very moment, a lot of what you think that you know is wrong and at some point down the road it’s going to bite you in the butt.
  • The reason that much of your knowledge is wrong is that our everyday ways of arriving at knowledge don’t work. In fact, quite often they are exactly backwards.
  • By changing the way you approach knowledge it is possible both to avoid deadly mistakes and to discover opportunities for innovation.
  • Reliable knowledge doesn’t come from showing that your ideas are right. Instead, reliable knowledge comes from doing your best to show that your ideas are wrong.
  • Ignore this at your peril. This standard of knowledge isn’t easy or comfortable, but it beats every other game in town, hands down. The question isn’t whether it’s worth your time to reassess your approach to knowledge. The question is whether you can afford not to.

In the articles that follow I will develop these ideas and follow them where they lead. Some of those articles will have a very strategic focus. Others will look at questions as far ranging as the philosophical underpinnings of knowledge and the neurophysiology of the brain. Still others will offer personal perspective.

All will be relevant to the practical question of how best to make decisions when it matters. Regardless, I hope that you find them interesting, and hope even more that they have a practical effect on the way that you make decisions and think about the world.

How We Know and Why You Should Care ^ A Scientist’s Perspective  © Dr. Jeff Hester
Content may not be copied to other sites. All Rights Reserved.

Reality Straight Up!

  • Great Deceiverism 101  Explanation or Theory? Therein lies the rub.Posted in For Your ConsiderationUnreasonable Faith
  • One Step at a Time  The  not-so-mysterious origin of lifePosted in For Your ConsiderationUnreasonable Faith
  • The Mind’s Siren Call  Being certain is a primrose pathPosted in For Your ConsiderationUnreasonable Faith
  • Constrained Hallucinations  How the brain uses science to perceive the worldPosted in For Your ConsiderationUnreasonable Faith
  • Entropy Redux  Why our universe isn’t boringPosted in For Your ConsiderationUnreasonable Faith
  • Entropy’s Rainbow  The statistically likely path to complexityPosted in For Your ConsiderationUnreasonable Faith
  • Cassandra Smiling  Science, politics and a march in the rainPosted in For Your ConsiderationUnreasonable Faith
  • EPA Rehash  A suddenly partisan NASA faces its futurePosted in Thoughts
  • The Hermeneutics of  Bunk  Alan Sokal and postmodernism’s black eyePosted in For Your ConsiderationUnreasonable Faith
  • A Dunning-Kruger Universe  Everyone, it seems, has a “theory”Posted in For Your ConsiderationUnreasonable Faith
  • Our Need to Know  We crave certainty, even when it is only an illusionPosted in CoachingThoughtsUnreasonable Faith
  • A Saguaro’s universe  Building a cactus starts with the Big BangPosted in For Your Consideration
  • Great Deceiverism 101
    Explanation or Theory? Therein lies the rub.

    If someone can’t tell you how they would know that they are wrong, they don’t have a clue whether they are right.

    This article originally appeared in my Astronomy Magazine column, For Your Consideration.

    Read Article

  • One Step at a Time
    The not-so-mysterious origin of life

    Once seemingly incomprehensible, the origin of life no longer seems such a mystery. Most of what once appeared as roadblocks are turning out to be superhighways.

    This article originally appeared in my Astronomy Magazine column, For Your Consideration.

    Read Article

  • The Mind’s Siren Call
    Being certain is a primrose path

    Being certain lights up our brains like a junkie’s next hit. Literally. Unfortunately, being certain and being right are two very, very different things.

    This article originally appeared in my Astronomy Magazine column, For Your Consideration.

    Read Article

  • Constrained Hallucinations
    How the brain uses science to perceive the world

    The unique worlds we each consciously inhabit – the only worlds we will ever experience – are constrained hallucinations, products of hypothesis testing by our predictive brains.

    This article originally appeared in my Astronomy Magazine column, For Your Consideration.

    Read Article

  • Entropy Redux
    Why our universe isn’t boring

    A month’s worth of sunlight could pay the entropy bill for a billion years of biological evolution. Entropy is evolution’s best friend.

    This article originally appeared in my Astronomy Magazine column, For Your Consideration.

    Read Article

  • Entropy’s Rainbow
    The statistically likely path to complexity

    Entropy is often maligned as the enemy of order. In truth, without the inexorable march of entropy, the universe would be a very boring place.

    This article originally appeared in my Astronomy Magazine column, For Your Consideration.

    Read Article

  • Cassandra Smiling
    Science, politics and a march in the rain

    On a cold day in April, 2017 scientists gathered in Washington DC and cities around the world for the March for Science. Their message was a single powerful idea. Truth is not a political expediency. Reality cannot be ignored. In the year that has followed the vital importance of that message has only grown.

    This article originally appeared in my Astronomy Magazine column, For Your Consideration.

    Read Article

  • EPA Rehash
    A suddenly partisan NASA faces its future

    When I look at NASA’s new Administrator, Jim Bridenstine, it is his fellow Oklahoman Scott Pruitt’s EPA that jumps to mind. As politically uncomfortable science is pushed aside, NASA’s history of nonpartisanship appears headed for an abrupt end. Will a strongly partisan NASA have a target on its back?

    Read Article

  • The Hermeneutics of Bunk
    Alan Sokal and postmodernism’s black eye

    Some years ago, NYU physicist Alan Sokal wondered whether anti-science postmodernists could recognize politically-correct-sounding nonsense even if he rubbed their noses in it. The unwitting subjects of the Sokal Hoax jumped at the bait.

    This article originally appeared in my Astronomy Magazine column, For Your Consideration.

    Read Article

  • A Dunning-Kruger Universe
    Everyone, it seems, has a “theory”

    Some people are sure they know more than the experts, but it can take a lot of knowledge to realize just how wrong an idea is.

    This article originally appeared in my Astronomy Magazine column, For Your Consideration.

    Read Article

  • Our Need to Know
    We crave certainty, even when it is only an illusion

    The human brain craves the sensation of knowing like a drug addict craves the next fix. If real knowledge is uncomfortable or not at hand, we are quite content to just make something up, then convince ourselves it’s real. In a world where knowledge matters, that’s dangerous.

    Read Article

  • A Saguaro’s universe
    Building a cactus starts with the Big Bang

    The iconic saguaro cactus gives the desert an otherwordly beauty. That beauty does not exist in isolation. It embodies the fascinating and awe-inspiring processes that have shaped the universe, going all the way back to the Big Bang itself.

    This article originally appeared in my Astronomy Magazine column, For Your Consideration.

    Read Article

Click on thumbnail to select post:

  • Great Deceiverism 101  Explanation or Theory? Therein lies the rub.Posted in For Your ConsiderationUnreasonable Faith
  • One Step at a Time  The  not-so-mysterious origin of lifePosted in For Your ConsiderationUnreasonable Faith
  • The Mind’s Siren Call  Being certain is a primrose pathPosted in For Your ConsiderationUnreasonable Faith
  • Constrained Hallucinations  How the brain uses science to perceive the worldPosted in For Your ConsiderationUnreasonable Faith
  • Entropy Redux  Why our universe isn’t boringPosted in For Your ConsiderationUnreasonable Faith
  • Entropy’s Rainbow  The statistically likely path to complexityPosted in For Your ConsiderationUnreasonable Faith
  • Cassandra Smiling  Science, politics and a march in the rainPosted in For Your ConsiderationUnreasonable Faith
  • EPA Rehash  A suddenly partisan NASA faces its futurePosted in Thoughts
  • The Hermeneutics of  Bunk  Alan Sokal and postmodernism’s black eyePosted in For Your ConsiderationUnreasonable Faith
  • A Dunning-Kruger Universe  Everyone, it seems, has a “theory”Posted in For Your ConsiderationUnreasonable Faith
  • Our Need to Know  We crave certainty, even when it is only an illusionPosted in CoachingThoughtsUnreasonable Faith
  • A Saguaro’s universe  Building a cactus starts with the Big BangPosted in For Your Consideration
  • If someone can’t tell you how they would know that they are wrong, they don’t have a clue whether they are right.

    This article originally appeared in my Astronomy Magazine column, For Your Consideration.

  • Once seemingly incomprehensible, the origin of life no longer seems such a mystery. Most of what once appeared as roadblocks are turning out to be superhighways.

    This article originally appeared in my Astronomy Magazine column, For Your Consideration.

  • Being certain lights up our brains like a junkie’s next hit. Literally. Unfortunately, being certain and being right are two very, very different things.

    This article originally appeared in my Astronomy Magazine column, For Your Consideration.

  • The unique worlds we each consciously inhabit – the only worlds we will ever experience – are constrained hallucinations, products of hypothesis testing by our predictive brains.

    This article originally appeared in my Astronomy Magazine column, For Your Consideration.

  • A month’s worth of sunlight could pay the entropy bill for a billion years of biological evolution. Entropy is evolution’s best friend.

    This article originally appeared in my Astronomy Magazine column, For Your Consideration.

  • Entropy is often maligned as the enemy of order. In truth, without the inexorable march of entropy, the universe would be a very boring place.

    This article originally appeared in my Astronomy Magazine column, For Your Consideration.

  • On a cold day in April, 2017 scientists gathered in Washington DC and cities around the world for the March for Science. Their message was a single powerful idea. Truth is not a political expediency. Reality cannot be ignored. In the year that has followed the vital importance of that message has only grown.

    This article originally appeared in my Astronomy Magazine column, For Your Consideration.

  • When I look at NASA’s new Administrator, Jim Bridenstine, it is his fellow Oklahoman Scott Pruitt’s EPA that jumps to mind. As politically uncomfortable science is pushed aside, NASA’s history of nonpartisanship appears headed for an abrupt end. Will a strongly partisan NASA have a target on its back?

  • Some years ago, NYU physicist Alan Sokal wondered whether anti-science postmodernists could recognize politically-correct-sounding nonsense even if he rubbed their noses in it. The unwitting subjects of the Sokal Hoax jumped at the bait.

    This article originally appeared in my Astronomy Magazine column, For Your Consideration.

  • Some people are sure they know more than the experts, but it can take a lot of knowledge to realize just how wrong an idea is.

    This article originally appeared in my Astronomy Magazine column, For Your Consideration.

  • The human brain craves the sensation of knowing like a drug addict craves the next fix. If real knowledge is uncomfortable or not at hand, we are quite content to just make something up, then convince ourselves it’s real. In a world where knowledge matters, that’s dangerous.

  • The iconic saguaro cactus gives the desert an otherwordly beauty. That beauty does not exist in isolation. It embodies the fascinating and awe-inspiring processes that have shaped the universe, going all the way back to the Big Bang itself.

    This article originally appeared in my Astronomy Magazine column, For Your Consideration.

Over his 30 year career as an internationally known astrophysicist, Dr. Jeff Hester was a key member of the team that repaired the Hubble Space Telescope. With one foot always on the frontiers of knowledge, he has been mentor, coach, team leader, award-winning teacher, administrator and speaker, to name a few of the hats he has worn. His Hubble image, the Pillars of Creation, was chosen by Time Magazine as among the 100 most influential photographs in history.
©Dr. Jeff Hester LLC, 5301 S. Superstition Mountain Dr., Suite 104 #171, Gold Canyon, AZ 85118