Return on Investment


In today’s world, more than anything else success and failure hang on two things: the fact of rapid, fundamental, ubiquitous change, and whether your knowledge can match that pace.

When things fail, it is usually because the world changed and someone didn’t notice.

Success, on the other hand, comes to those who see the changes first.

ROI

If someone could show you a way to avoid the icebergs and at the same time identify new opportunity, would you be interested? I hope so, because that is what I am here to do.


What is Return on Investment?

When you talk about return on investment, a clear picture comes to mind. That home that you bought in 1990 for $100,000 and then sold in 2008 for three quarters of a million just before the bottom dropped out. That’s good return on investment!

Return on Investment

But when you are choosing a speaker for a conference, hiring a coach, or sitting down with a thought partner, the meaning of return on investment is less clear. There have been efforts to quantify things. A study by PriceWaterhouseCoopers and the Association Resource Centre, for example, found that the typical return on investment reported for executive coaching was seven times the initial investment, with a quarter of respondents reporting ratios between 10 and 49.

Those numbers are spectacular, but even so they miss the point. In characteristically academic language, Anthony Grant of the School of Psychology at the University of Sydney puts it like this. “It is argued that financial return on investment (ROI) is an unreliable and insufficient measure of coaching outcomes, and that an overemphasis on financial returns can restrict coaches’ and organisations’ awareness of the full range of positive outcomes possible through coaching.”

Translation: “There is more to it than that!”

It’s all about Relevance and Impact

“There is more to it than that.” The same thing can also be said about the effect of a keynote speaker, or the changes within an organization that might grow from the contributions of a thought partner.

Whether in your business, your life or your career, moving from where you are to where you want to be involves a lot of the same basic components. I’m talking about things like:

  • Knowing what you want.
  • Having a clear view of the playing field.
  • Understanding and overcoming whatever is holding you back.
  • Discovering/inventing new opportunities that you had not seen before.
  • Finding the resources that you need.
  • Putting all of that together into a plan.
  • Turning that plan into action.
  • Doing all of the above in an ongoing, sustainable way.

When hiring a coach, keynote speaker, or thought partner, there are two questions that you should ask. (1) Is their message or the service they provide powerful? Does it matter? Is it relevant to the process outlined above? (2) Is their message or service delivered effectively? In short, when you are thinking of hiring someone like me, “good return on investment” means finding someone who will have a strong positive impact on that process.

Decisions can be no better than the knowledge on which they are based.

If you read through what I write or watch the videos that I post, every word is grounded in the same fundamental insight. Without reliable, authentic knowledge nothing on that list is possible! “Knowledge” can mean knowledge of a field, knowledge of others, knowledge of circumstance, knowledge of an organization, knowledge of markets, knowledge of trends, knowledge of technology, and more. It also means knowledge of self.

But in a rapidly changing world, knowledge can be a slippery thing. If you don’t want your knowledge to let you down just when it matters most, that knowledge needs to be a living, breathing thing that is constantly changing and growing. By the same token, change brings with it opportunity. The place to look for that opportunity is in the windows that open up as you challenge your own knowledge and assumptions.

If you are ready for the challenge, I can help.

Innovation, risk mitigation, change management, call it what you will. It all boils down to the same thing. There is no way you can take better control of your future without first taking better control of your knowledge. After 30 years in the trenches, I know what that takes.

If that sounds like a challenge you are up to, reach out. We’ll have a conversation, and then roll up our sleeves and get to work! My only agenda is your success. People who make that call tend to be glad that they did. I look forward to hearing from you!

 

Return on Investment  © Dr. Jeff Hester
Content may not be copied to other sites. All Rights Reserved.

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Over his 30 year career as an internationally known astrophysicist, Dr. Jeff Hester was a key member of the team that repaired the Hubble Space Telescope. With one foot always on the frontiers of knowledge, he has been mentor, coach, team leader, award-winning teacher, administrator and speaker, to name a few of the hats he has worn. His Hubble image, the Pillars of Creation, was chosen by Time Magazine as among the 100 most influential photographs in history.
©Dr. Jeff Hester LLC, 5301 S. Superstition Mountain Dr., Suite 104 #171, Gold Canyon, AZ 85118